Solange Knowles is unstoppable these days. Just weeks after dropping Saint Heron, a compilation of her favorite R&B records and the first release on her independent label Saint Records, the mother and always-dressed-to-kill fashionista announces her new partnership with Puma!
The 27-year-old starlet debuted her latest venture with the elite athletic footwear brand on her Instagram account today. Along with serving as creative consultant, she revealed she’ll also work as the new art director.
“After years of art directing my own projects and visuals, including music videos, photo shoots, album artwork and web content among many others, I am extremely excited to announce that I am now able to apply my passion for all things design into my new roll as an Art Director for the iconic PUMA,” she wrote. “It is in my new role that I am able to express my love for not only design but the conception of creative ideas, and the execution of them by curating amazingly talented teams. I’ve had so much fun producing special content, ad campaigns, events, and working alongside the awesome Puma team with some of my favorite emerging artists, photographers, graphic designers to create activations that really celebrates both mine and PUMA’s approach and philosophies.”
She went on to thank all of the designers she collaborated with to make this dream come true. “Over the summer, I paired four incredible designers (GERLAN, WILLIAM OKPO, HISHAM BAROOCHA) to interpret a personal favorite of mine, the classic Puma Disc,” she shared. “Each designer incorporated and infused it with their own distinctive aesthetic to present our collection, “GIRLS OF BLAZE”, inspired by the sights and sounds of Brazil.”
“I couldn’t be more excited about the results” she added. “The shit is wild, and come February I hope you will be just as in love as I am. This has been a dream job, and the ride has just begun!”
This isn’t Solange’s first rodeo in the fashion world. In 2012, she become the face of Madewell’s autumn/winter 2012-13 campaign.