Commenting on the decision to join the movement, Jean-Yves Charlier, Digicel Group chief executive officer said: “Everything we do across our 31 markets is with the aim of helping to create a world where no one gets left behind. And there’s no room in that world for the promotion of hate, bigotry, racism, antisemitism and violence.”
Charlier continued: In seeking always to lead with positivity and the spirit of inclusion, proudly today on behalf of our 7,000 diverse Digicel employees globally, our customers and our communities, we’re ‘hitting pause on hate. By standing together with the world’s best companies, our hope is that Facebook will be forced to put people above profits and do the right thing to help build a society where all people are respected and valued equally – as is their basic human right.”
The “Stop Hate for Profit” campaign is organised by the Anti-Defamation League, the NAACP, and other organisations which are advocating that businesses pause their paid advertising activities on Facebook platforms for the month of July.