Two weeks ago I bumped into The Archies, the video marked sugar sugar on you tube and I clicked on the song and couldn’t stop listening because it brought back so many memories from my child-hood,when me and my sis were very young girls, we use to sit up in bed every night reading Archie comic books that we borrowed from a male friend,who was also an Archie fanatic. And as the years matured in my twenties I started listening to the Archie band and sugar sugar was always my favorite,so cheers to Archie because today it showed up on my computer again and I just couldn’t stop listening to sugar sugar.
The Archies were created by promoter Don Kirshner, who was coming off a major success as the creator of the Monkees. In late 1967, Kirshner was hired as music supervisor for CBS’ new Saturday morning cartoon The Archie Show, which was to feature a new original song every week. He immediately brought on producer Jeff Barry, who with Ellie Greenwich had formed one of the preeminent songwriting teams of the girl-group era (Greenwich also sang on several Archies records). Kirshner’s original choice for lead singer was Kenny Karen, but Barry brought in Ron Dante, an experienced session singer who’d fronted the Detergents’ novelty parody “Leader of the Laundromat”; Dante had met Barry at a Neil Diamond session, and had previously cut promos for Kirshner. Dante won the job, and Barry hired Jeannie Thomas as the group’s female vocalist. When the TV show debuted, it was a hit, and the first Archies single, “Bang Shang-a-Lang,” nearly made the Top 20 in late 1968.
The fictional band’s music was recorded by session musicians, featuring Ron Dante on lead vocals and Toni Wine on duet and backing vocals, and released as a series of singles and albums. Their most successful song, “Sugar, Sugar”, became one of the biggest hits of the bubblegum pop genre that flourished from 1968 to 1973.