“Rappers have always liked style and fashion
Hip hop fashion, also known as big fashion, is a distinctive style of dress originating from African American, Latin and other inner city youth on the scene of New York City, later followed by Los Angeles, Houston, Chicago, Philadelphia, the San Francisco Bay Area, Detroit, Memphis, Virginia, Atlanta, St. Louis and others. Each city has contributed various elements to the overall style seen worldwide today. Hip hop fashion complements the expressions and attitudes of hip hop culture in general. Hip hop fashion has changed significantly during its history, and today it is a prominent part of popular fashion across the whole world and for all ethnicities.
“Hip-hop artists are storytellers and news reporters of the times, [and] with hip-hop being the number one music genre, it proves that hip-hop artists drive culture,” says stylist and fashion consultant Aleali May, who has worked with popular rappers including Kendrick Lamar, Lil Yachty and 21 Savage. According to another source Hip-Hop and fashion go hand in hand. So much of the rapper lifestyle has to do with how you look, what you drive, the shoes you wear and the jewelry you own.
Check out tyga’s hip hop fashion style.