Noimi became involved in music almost by accident after a friend offered her a presenter’s slot on a pirate radio station. The show was a success and led to a stint on Freak FM. From there she broke into performing, appearing with garage band So Solid Crew on their hit They Don’t Know. Signed for a one-off single deal to London Records in 2001, her first single Booo! went into the charts at number 12 and became one of that summer’s most popular records. An album contract with Polydor followed.