Google to Introduce 8 Trust Indicators for Publishers to Add to News Stories

 

Here is a look at the eight trust indicators:

  • Best Practices: Who funds the news outle, their mission, and their commitments to ethics, diverse voices, accuracy, making corrections, and other standards.
  • Author Expertise: Details about the journalist.
  • Type of Work: Labels to distinguish opinion, analysis, and advertiser (or sponsored) content from news reports.
  • Citations and References: Access to the sources behind the facts and assertions in a news story.
  • Methods: Process and motivation behind pursing the story.
  • Locally Sourced: Lets people know that the story has local roots, origin, or expertise.
  • Diverse Voices: A newsroom’s efforts to bring in diverse perspectives.
  • Actionable Feedback: A newsroom’s efforts to engage the public in setting coverage priorities, contributing to the reporting process, and ensuring accuracy.
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