Rihanna launches new fragrance crush

RiRi’s got another fragrance for you. This time, the Grammy-winning, chart-topping songstress debuts Crush by Rihanna.

The second fragrance in her namesake RiRi collection (following last year’s RiRi) is said to be “empowering, strong, confident, and unapologetic,” as a “mysteriously sexy and provocative scent,” according to its press release.

The clear bottle, which Rihanna also designed, has a golden, elegant look while the box matches that aesthetic, adding a touch of pink to set things off.

Her latest project to be announced is a new fragrance called Crush. The press release described the product by stating: “sensual woody notes pair with playful red fruits and pink musks to create an intoxicating fragrance with an undeniably fun, feminine twist,” among other enticing descriptions.

Macy’s and Macys.com as well as other unnamed retailers will host the perfume, which will be available in three different sizes ranging from $20-$60 come August.

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