RIHANNA’S SUCCESS KEEPS PUMA AFLOAT

Rihanna for Puma

Rihanna’s magic touch as Puma’s women’s creative director, sales of women’s apparel and, most notably, of women’s shoes, have steadily increased.  he brand hopes that Rihanna’s new line, slated for release in 2016, will continue to help Puma climb out of its slump.  

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