Chinese Majestic Princess: Princess Cruises names new €600 million ship designed for Chinese

Majestic Princess will be based in China

Majestic Princess will begin sailing to Japan and South Korea from its homeport of Shanghai in summer 2017

The ship will carry a Chinese name on the hull, 盛世公主号 (Shèng Shì Gōng Zhǔ Haò) – chosen by Carnival plc’s China employees and interpreted as “Grand World” or “Grand Spirit.”
“We’re excited to be the first line to offer a genuine premium cruise option to Chinese vacationers,” said Jan Swartz, president of Princess Cruises.
“[Majestic Princess] represents our brand’s long-term commitment to the continuing growth of the China market.”
T’ai chi at sea, ballroom dancing, subtitled Hollywood movies, Chinese satellite TV channels and a souped-up designer shopping experience are among the “Princess Class” experiences being rolled out to the Chinese market. Priority will be placed on food, amenities and shopping. In addition to the 24-hour buffet at sea, a wide variety of traditional Chinese dishes will also be offered for breakfast, lunch and dinner.
The rapidly expanding Chinese cruise market has seen a parade of international ships moving to China. MSC Cruises announced last month that it will deploy its 1,976-passenger MSC Lirica to Shanghai, while Royal Caribbean’s Quantum of the Seas sails from Shanghai. Following its launch in China next April Ovation of the Seas will sail from Tianjin.
China has the potential to deliver 83 million cruise passengers a year according to a recent study by the Hong Kong Tourism Board.

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