One of the reasons Bonds chose Azalea as an ambassador is that they see her as “someone who sets a realistic body expectation for all women”.
“You can kind of modify and upgrade and change [yourself]. I don’t think positive body image means always having to be 100 per cent natural.”
It’s a discussion that she is in the thick of, after revealing in March that she’d had breast augmentation last year.
Her own surgery was a decision she says she pondered for years before finally going through with it, but does she worry that it’s a slippery slope and maybe one day she won’t recognise herself?
“We have conversations with ourselves about our flaws or our body that we don’t necessarily verbalise to other people. I didn’t want to let anyone see me feel vulnerable about my body, so it’s not something I ever spoke about,” she says.
“It’s normal to have things about yourself that play in your head, and maybe you change them and can be satisfied with that.