The video highlights the company’s new Infallible 24H-Matte foundation.
In the 32-second video, close-ups of Jeneil’s face and skin can be seen as she, along with a few other models declared: “I don’t just wear it, I live it”.
Jeneil, has made strides in the global modeling industry and has been featured on the cover of Vogue as well as the Pirelli calendar.
Some of The world’s best luxury fashion houses – including Ermenegildo Zegna – are heading to China
The International Monetary Fund estimates China’s financial clout at the tune of £11.6 trillion – 16.5 per cent of the global economy. The next closest, the USA, comes in at 16.3 per cent.
An economy of that size – with a population set to reach 1.4bn in 2015 – is a boon for global luxury. China is not only the world’s largest GDP; its citizens now allegedly spend the most on designer goods. Despite government sanctions – advertising of luxury goods was banned on official state radio and television in February 2013, while Chinese consumption tax on luxury goods has, in the past 12 months, reached as high as 40 per cent – the country is estimated to comprise anything between 25 per cent and a staggering 47 per cent of world luxury consumption. They are also the world’s most prolific travellers, accounting for 30 per cent of tourist spending.