Over the past 30 years, 1,200 aboriginal women have been recorded murdered or missing in Canada. Even more have likely vanished unnoticed. Stories of bodies found and loved ones lost have become so commonplace that the public has casually adopted the term “Highway of Tears” to refer to a stretch of Highway 16 between the northern towns of Prince George and Prince Rupert, in British Columbia. Along that road, 18 women (most of them aboriginal) have disappeared, their cases unsolved. The blunt message of the #AmINext campaign is not surprising – for many young women, they really could be.